Simon Perry is an expert in the field of Model-Based Systems Engineering. He regularly speaks at systems engineering conferences and is the author of eight books on systems engineering and related topics. Since 2014 he has been a director and consultant for Scarecrow Consultants, who are experts in the field of MBSE. He delivers systems engineering training and consultancy to customers and carries out research in many aspects of systems engineering. He works for industry, government and academia, and he has applied his work across many disciplines in a wide range of industries including the defence, nuclear, timber engineering, finance, train manufacturing and automotive industries. Speaking at events, writing books and teaching training courses and workshops have given Simon a great experience in communicating technical concepts to non-domain experts and to non-technical audiences.