Mike Dicks is the Director of Policy at Pact - the trade body for content makers, specialising in all things digital. Mike has spent 15 years exploring the multi-platform market founding Bleedinedge, a digital consultancy working with producers and broadcasters to develop innovative cross platform formats, from BAFTA nominated kids' game-shows to online dramas with shops and mobile virtual worlds. Prior to launching Bleedinedge, Mike worked for a number of innovative content companies including Somethin' Else, So Television, Illumina and Bomb productions where he helped produce multi-platform game shows, documentaries and interactive dramas.