Sam Duncan grew up following his dad to the footy around Yarrawonga, where he met all sorts of characters and learnt many life lessons. Most of all, he learnt what community was all about. While his footy career was neither long nor distinguished, he has always loved being part of the game and its communities - from the grassroots level of country and suburban footy, to the buzzing grandstands of the MCG. He is a lecturer at Holmesglen in the Bachelor of Sports Media, a boundary rider for AFL Live, a country and suburban footy commentator, and a former PR professional. He's been watching the game transform at the elite level since he first started watching it and has spent countless enjoyable hours talking to fans - the inspiration of this book - about their thoughts, views and reactions to the AFL as it has become big business.
