Martin Gerhard Giesbrecht is a Professor Emeritus of Economics at Northern Kentucky University. He has taught and/or conducted research at Stanford University, the University of Chicago, Harvard University, Indiana University, National Chengchi University (Taiwan), Rutgers University, and Wilmington College. His doctoral degree (cum laude) was earned at the University of Munich, Germany, which he attended on a Fulbright Grant. Making economics accessible, intellectually enlightening, and even entertaining is the mission of Martin Giesbrecht's professional life. All of his 12 books, including this one, and his many shorter articles, some of which have also appeared in German and Chinese, are dedicated to that end, as are hi s weekly radio commentaries on WNKU and WMKV. Because he writes and speaks in a way that people can understand, the Society of Professional Journalism bestow ed the Award for Excellence on him in 1993. He has also won awards from the German-American Chamber of Commerce, the National Aeronautics and Space Administration (NASA), the American Society for Engineering Edu cation, the National Science Foundation, the General Electric Foundation, the Ford Foundation, the U.S. Small Business
