David Bruce Montgomery

27 books

Feb 19, 2019
Cover of A Multiple-Product Sales Force Allocation Model (Classic Reprint)

A Multiple-Product Sales Force Allocation Model (Classic Reprint)

Dec 11, 2018
Cover of Patterns of Overlap in Opinion Leadership and Interest for Selected Categories of Purchasing Activity (Classic Reprint)

Patterns of Overlap in Opinion Leadership and Interest for Selected Categories of Purchasing Activity (Classic Reprint)

Nov 23, 2018
Cover of Implementation of Management Science in Marketing (Classic Reprint)

Implementation of Management Science in Marketing (Classic Reprint)

Nov 8, 2018
Cover of Personal Selling Decisions (Classic Reprint)

Personal Selling Decisions (Classic Reprint)

Oct 27, 2018
Cover of Clusters of Consumer Interests and Spheres of Influence of Opinion Leaders (Classic Reprint)

Clusters of Consumer Interests and Spheres of Influence of Opinion Leaders (Classic Reprint)

Oct 1, 2018
Cover of Pricing Decisions (Classic Reprint)

Pricing Decisions (Classic Reprint)

Apr 23, 2018
Cover of Estimating the Dynamic Effects of Marketing Communications Expenditures (Classic Reprint)

Estimating the Dynamic Effects of Marketing Communications Expenditures (Classic Reprint)

Apr 21, 2018
Cover of Distributed Lag Models of Response to a Communications Mix (Classic Reprint)

Distributed Lag Models of Response to a Communications Mix (Classic Reprint)

Jan 5, 2014
Cover of Personal Selling Decisions - Primary Source Edition

Personal Selling Decisions - Primary Source Edition

Oct 18, 2013
Cover of Pricing Decisions - Primary Source Edition

Pricing Decisions - Primary Source Edition

Jan 1, 2013
Cover of Monographien Zur Weltgeschichte (1 )

Monographien Zur Weltgeschichte (1 )

Sep 16, 2011
Cover of A Dynamic Sales Call Policy Model

A Dynamic Sales Call Policy Model

Sep 12, 2011
Cover of A Probability Diffusion Model of Dynamic Market Behavior

A Probability Diffusion Model of Dynamic Market Behavior

Sep 10, 2011
Cover of Personal Selling Decisions

Personal Selling Decisions

Sep 9, 2011
Cover of Stochastic Models of Consumer Response

Stochastic Models of Consumer Response

Sep 9, 2011
Cover of A Stochastic Response Model with Application to Brand Choice

A Stochastic Response Model with Application to Brand Choice

Sep 9, 2011
Cover of Pricing Decisions

Pricing Decisions

Sep 8, 2011
Cover of On the Limiting Form of the Contagious Binomial Distribution and Its Application in Stochastic Models of Choice Behavior

On the Limiting Form of the Contagious Binomial Distribution and Its Application in Stochastic Models of Choice Behavior

Sep 6, 2011
Cover of A Multiple-Product Sales Force Allocation Model

A Multiple-Product Sales Force Allocation Model

Sep 4, 2011
Cover of Patterns of Overlap in Opinion Leadership and Interest for Selected Categories of Purchasing Activity

Patterns of Overlap in Opinion Leadership and Interest for Selected Categories of Purchasing Activity

Sep 4, 2011
Cover of Stochastic Consumer Models

Stochastic Consumer Models

Aug 31, 2011
Cover of Market Response to the Legitimation of a Brand Appeal

Market Response to the Legitimation of a Brand Appeal

Aug 27, 2011
Cover of Implementation of Management Science in Marketing

Implementation of Management Science in Marketing

Aug 27, 2011
Cover of Introduction to Management Science and Marketing

Introduction to Management Science and Marketing