27 books
A Multiple-Product Sales Force Allocation Model (Classic Reprint)
Patterns of Overlap in Opinion Leadership and Interest for Selected Categories of Purchasing Activity (Classic Reprint)
Implementation of Management Science in Marketing (Classic Reprint)
Personal Selling Decisions (Classic Reprint)
Clusters of Consumer Interests and Spheres of Influence of Opinion Leaders (Classic Reprint)
Pricing Decisions (Classic Reprint)
Estimating the Dynamic Effects of Marketing Communications Expenditures (Classic Reprint)
Distributed Lag Models of Response to a Communications Mix (Classic Reprint)
Personal Selling Decisions - Primary Source Edition
Pricing Decisions - Primary Source Edition
Monographien Zur Weltgeschichte (1 )
A Dynamic Sales Call Policy Model
A Probability Diffusion Model of Dynamic Market Behavior
Personal Selling Decisions
Stochastic Models of Consumer Response
A Stochastic Response Model with Application to Brand Choice
Pricing Decisions
On the Limiting Form of the Contagious Binomial Distribution and Its Application in Stochastic Models of Choice Behavior
A Multiple-Product Sales Force Allocation Model
Patterns of Overlap in Opinion Leadership and Interest for Selected Categories of Purchasing Activity
Stochastic Consumer Models
Market Response to the Legitimation of a Brand Appeal
Implementation of Management Science in Marketing
Introduction to Management Science and Marketing