Phil Simon (@philsimon) is a sought-after speaker and the award-winning author of eight books, most recently Analytics: The Agile Way. A recognized technology expert, he advises organizations on communications, strategy, data, analytics, and platforms. His contributions have been featured on Harvard Business Review, CNN, the New York Times, and many other sites. He teaches system design, analytics, and business intelligence at Arizona State University's W. P. Carey School of Business. To find out more about Phil and his books, go to philsimon.com.