"Make me think, make me laugh, make my day!" That's why Izai Amorim reads and writes books. He has great interest in the interplay of media, information, and politics in a globalized world and the quest for identity and borders in a worldwide cultural melting pot. Izai was born and raised in Brazil but spent most of his adult life abroad, briefly in the USA, mostly in Germany. He was trained as an architect and worked many years in this profession. But his real passion is story telling. At some point in his life he decided to mix storytelling with architecture, changed professions, and became a branding consultant, something that he loves and has been doing to this day.