Karl Meyer, MBA, has worked for the past 20 years in the Internet Industry in both Technical and Sales and Marketing Roles, and was Director of Channel Marketing Strategy for WorldCom in EMEA. His roles took him across most of Europe and the Middle East, culminating in working for King Hussain of Jordan. Karl is currently an Associate at online marketing agency SPICE.com and also runs an online toy business. His particular expertise is the use of Web Analysis and Social Media to accurately target customers.