Cheryl Strauss Einhorn is an award-winning investigative journalist covering business, economic, and financial news for publications including Barron's, Pro Publica, Foreign Policy, and the New York Times. She is the founder of CSE Partners, a strategic consulting practice that uses her AREA Method for businesses and individuals, and also teaches the method as an adjunct professor at Columbia University--first at the Graduate School of Journalism and now at the Columbia Business School.