Jeff DeGraff, who has been dubbed the Dean of Innovation, is an advisor to Fortune 500 companies-including General Electric, Coca-Cola, Google, and Mercedes-Benz-and he is a professor at the Ross School of Business at the University of Michigan. His books include Innovation You, Creativity at Work, and Leading Innovation. He has written for Inc., Fortune, and Psychology Today and has a regular segment on public radio called The Next Idea.
