Phil Allen

5 books

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
Sep 13, 2022
Cover of The Prophetic Lens

The Prophetic Lens

Feb 9, 2021
Cover of Open Wounds

Open Wounds

Nov 22, 2002
Cover of Value-Based Marketing for Bottom-Line success

Value-Based Marketing for Bottom-Line success

Jan 1, 2002
Cover of Value -Based Marketing for Bottom-Line Success: 5 Steps to Creating Customer Value

Value -Based Marketing for Bottom-Line Success: 5 Steps to Creating Customer Value

Nov 30, 2000
Cover of Customer Relationship Management in the Chemical Industry

Customer Relationship Management in the Chemical Industry