Christian Gronroos

8 books • 1 series

Jan 12, 2007
Cover of In Search of a New Logic for Marketing

In Search of a New Logic for Marketing

Sep 1, 1994
Cover of Marketing y Gestion de Servicios

Marketing y Gestion de Servicios

Feb 5, 1991
Cover of Service Management and Marketing: Customer Management in Service Competition 3e Chapter 16

Service Management and Marketing: Customer Management in Service Competition 3e Chapter 16

Feb 5, 1991
Cover of Service Management and Marketing: Customer Management in Service Competition 3e Chapter 2

Service Management and Marketing: Customer Management in Service Competition 3e Chapter 2

Feb 5, 1991
Cover of Service Management and Marketing: Customer Management in Service Competition 3e Chapter 17

Service Management and Marketing: Customer Management in Service Competition 3e Chapter 17

Feb 5, 1991
Cover of Service Management and Marketing: Customer Management in Service Competition 3e Chapter 10

Service Management and Marketing: Customer Management in Service Competition 3e Chapter 10

27 Dec 2012
Cover of Service Management and Marketing

Service Management and Marketing (Issues in organization & management)

Nov 1984
Cover of Strategic Management and Marketing in the Service Sector

Strategic Management and Marketing in the Service Sector