Jonathan Reuvid graduated in PPE at Oxford University, worked as an economist for the French national oil company, Total, and then in investment banking before taking up senior line and staff positions in industry including general management of a Fortune 500 multinational covering most Western European countries.

Subsequently, Jonathan Reuvid engaged in joint venture development in China and a parallel career in business book publishing. He is author of or consultant editor for more than 30 Kogan Page titles.