Bruce C. Greenwald was founding director of the Heillbrunn Center for Graham and Dodd Investing at Columbia Business School from 2001 until his retirement in 2019. In addition to training thousands of students in the mysteries of value investing, he taught oversubscribed courses on the economics of business strategy and globalization. His book Competition Demystified, published in 2005, is still in print. He has also been chairman of Paradigm Capital Management since its founding in 2007 and the director of research at First Eagle Funds from 2007-11, serving as a senior advisor since.