Jim Meehan's career spans two decades from Madison, Wisconsin to New York City, to Portland, Oregon, where he writes and works with hospitality clients, spirits companies, and product partners through his consultancy Mixography Inc. Jim authored the Tales of the Cocktail Spirited Award-winning The PDT Cocktail Book and the James Beard Award-winning Meehan’s Bartender Manual.

Emma Janzen is an award-winning journalist and author who writes about spirits and cocktails for outlets including The New York Times, PUNCH, and The World's 50 Best Bars, where she also serves as one of the Academy Chairs for the USA.

Bart Sasso is a multidisciplinary creative whose agency, Sasso & Co, develops identity, branding, packaging, and commercial art for companies like Tip Top Cocktails, Schenker Beer Company, and many more. Sasso is also a partner and the creative director of Ticonderoga Club, a critically acclaimed, genre-defying tavern in Atlanta, Georgia.