Starting with a Doctorate in Fine Arts from Yale, Jonathan Reeve Price worked in conceptual art and concrete poetry, showing in co-op galleries and museums in New York. But he quit the art world to join Apple, where the introduction of MacPaint was a life-changing event for him. He has taught information architecture, web writing, and technical communication through the University of California, Santa Cruz, New Mexico Tech, and UNM, and he has spent many years coaching writers and managers in communication groups in high tech companies in Silicon Valley and Japan. He lives with his wife Lisa and two Corgis on a bluff overlooking the Rio Grande, in Albuquerque, New Mexico.