Chester Elton is vice president of performance at the O. C. Tanner Company and a popular public speaker. He has been the subject of feature articles in the New York Times and Wall Street Journal, and has spoken on the subject of employee recognition and motivation on ABC, CNBC, and NPR. He is coauthor, with Adrian Gostick, of the Wall Street Journal and BusinessWeek bestseller A Carrot a Day and The 24-Carrot Manager.