Seema Gupta is an Associate Professor of Marketing at the Indian Institute of Management Bangalore (IIMB). She specializes in digital marketing. She is an author, speaker, blogger, consultant and trainer in the field. She helps businesses drive more traffic and increase return on investment. She uploads videos on her YouTube channel @ProfSeemaGupta and writes about latest trends in digital marketing on her blog www.profseema.com.
She provides corporate training and consultation in the same field. She is also a visiting faculty at Esan University, Peru, and Egade University, Mexico. She has published papers in reputed journals such as Journal of Marketing Theory and Practice, Public Relations Review, Corporate Reputation Review, IIMB Management Review and Vikalpa. Winner of EFMD Best Case Award (2011) and ISB-IVEY Best Case Award (2011), Professor Gupta has written cases on marketing challenges faced by companies such as Volkswagen, Bosch, Nielsen, DDB Mudra,
Dainik Bhaskar and so on. Her cases have been registered with Harvard Business School Publishing. She has presented papers at several international conferences. She is often quoted in national media such as Economic Times, Brand Equity, Financial Express and Rajasthan Patrika.
Prior to IIMB, she worked with RPG Group in sales and marketing function and Mudra Institute of Communications (MICA). She is a badminton player and loves travelling to different parts of the world. She is a mother of two kids.
