Nicole Meredith has been a sociological researcher and writer for more than a decade. She is the author of two previous books, Outsights: Inequality from Inside and Out and Waiting to Happen: The Sociology of Unexpected Injuries. Nicole holds an M.A. and B.A. in English and a Strategic Public Relations certificate from the University of Toronto, and works in the field of communications. She is currently working on her fourth book, Consumer Society, co-authored with Lorne Tepperman. She lives in Toronto.