Markus Schmidt is the CEO and founder of QSID Digital Advisory, a consulting boutique dedicated to supporting medium-sized and family-owned companies in their strategy, leadership, and digital transformation challenges. This role was preceded by a long experience leading globalization and digital transformation efforts at Valeo and Bosch, most recently as Executive Vice President at Bosch Automotive Electronics. His many years of leaderhship experience at Bosch gave Markus deep insights into the opportunities and challenges of digital transformation for industrial companies. He now draws on these as a coach and advisor to C-level executives in digital transformation implementation matters, as a keynote speaker at industry events, and as a lecturer at multiple universities. Markus also serves on the board of Fashion 3 of Mulliez Group and XTECH Invest/Clayens NP Group. He and his wife, Claudia, are parents of two children.