Jennifer Frost is an Associate Professor in the Department of Management, Sport and Tourism at La Trobe University, Melbourne, Australia. Her research interests include travel narratives; the role of events in society; rural and regional regeneration through tourism and events; and health and wellness tourism. Her most recent co-authored research book is Royal Events: Rituals, Innovations, Meanings (Routledge, 2018). Jennifer is a co-editor of the Routledge Advances in Events Research series and was recognised in 2017 as an Emerging Scholar of Distinction by the International Academy for the Study of Tourism.