Chris Brown has wexperience in sales, marketing and strategic planning for a number of major manufacturing and retail organisations including Unilever, Kingfisher and Sainsbury's. He is a past director of the Institute of Sales Promotion and Chairperson of the Unilever Promotions Mangers Committee. He now runs a marketing and business strategy consultancy 'The Cornford Consultancy'. He welcomes feedback on The Sales Promotion Handbook' and other Promotional, Marketing and Category Management issues (Email: feedback@cornford.co.uk)
