12 books • 1 series
Repositioning
REPOSITIONING: Marketing in an Era of Competition, Change and Crisis
Repositioning: Marketing in an Era of Competition, Change and Crisis: Marketing in an Era of Competition, Change and Crisis
Making of a Name, The: The Inside Story of the Brands We Buy
The Making of a Name
IdeaWise
Differentiate or Die
El Poder de Lo Simple
The Power of Simplicity
El Nuevo Posicionamiento
To the Point (Medical Staff Reengineering, #5)
New Positioning
