Pedro De Bruyckere (1974) is an educational scientist at Arteveldehogeschool University College, Ghent, Belgium (www.arteveldehs.be) since 2001. He co-wrote several popular books in Dutch debunk popular myths on GenY and GenZ, education and pop culture. Pedro is an often asked public speaker, one of his strongest points is that he is funny in explaining serious stuff. Pedro is often asked in media in both Belgium and The Netherlands on topics of both education and Youth and was mentioned by Dutch Magazine Vrij Nederland as one of the most influential voices in educational debates.