Greg Paull is the co-founder of R3, a globally minded independent marketing consulting firm. Prior to establishing the firm in 2002, Greg led marketing and agency teams in the US, Europe, and Asia-Pacific. Originally from Australia, he has helped build a new breed of best practice and measurement tools and processes to help marketers improve performance. Since its founding, R3 has expanded to manage global relationships with Unilever, Samsung, Pfizer, Coca-Cola, Visa and Johnson & Johnson. Greg recently co-authored Global CMO, a detailed analysis of the challenges facing global CMOs on their digital transformation journeys.
