Adrian Ward started working in Siebel Analytics back in 2001 and quickly realized the potential in the technology. He formed the UK's first independent consultancy focusing purely on OBIEE (nee Siebel Analytics) and Oracle BI Applications. He has led many large successful OBIEE implementations in a wide range of sectors, from Investment Banking to Military operations. His deep technical OBIEE and BI Applications knowledge has been used on dozens of projects throughout the globe including HR, Sales, Service, Pharma and Custom Analytics. He was also one of the first bloggers on Oracle BIEE and today runs the Addidici OBIEE consultancy which has operations in the UK, Europe and South Africa. Adrian runs one of the largest Oracle BI networking groups on LinkedIn – “Oracle Business Intelligence”, and helps others to network and learn about the product and its application, including organizing networking social events in London. In his spare time he loves sailing, skiing, enjoying life with his family, and learning new technology.