Zhichang Zhu is currently a Reader in Strategy and Management, teaching Strategy for the MBA programme at the University of Hull Business School. He has held positions as the director of the PhD Program, a visiting research professor in Knowledge Management at Japan Advanced Institute of Science and Technology, a visiting research professor in Strategy and Management at South China Normal University, a visiting research professor in International Business Management at International East-West University (Honolulu and Los Angeles), a visiting lecturing professor in Innovation and Entrepreneurship at Friedrich Schiller University (Jena, Germany) and East-West Knowledge Leaders Program, Japan-America Institute of Management Science (Hawaii, USA), an external examiner for PhD theses for the Cape Town University (South Africa) and Swinburne University of Technology (Australia).