Bruce Turkel is an advertising and branding expert who helps make his clients' brands more valuable. He has worked with great companies including Nike, Discovery Channel, HBO, Bacardi, and the Miami and Puerto Rico Convention and Visitors Bureaus.Bruce has spoken at TED, MIT, UM, and Harvard, been heard on NPR, FOX, and CNN and featured in The New York Times, Fast Company and Communications Arts Magazines. He has published six books, including Braindarts, New Design: Miami, Building Brand Value, The Mouth of the South, All About Them, and Is That All There Is?Husband of one and father of two, Bruce is a native of Miami Beach and a graduate of the University of Florida.Why has he done all this? Bruce says it's simple: I don't play harmonica that well.