Steve Hoffman is a founding partner of the HoffmanNoli Design Studio in Brooklyn, New York. HoffmanNoli's clients have included Sports Illustrated, Veranda, Brides, Lucky, O, The Oprah Magazine, Random House, and Time Inc. Before founding HoffmanNoli Design, he was the creative director of Sports Illustrated for more than twenty years. Working on tight deadlines, he and his SI staff designed more than 1,300 covers, many of which have become part of the cultural landscape. He has designed more than thirty books for the Sports Illustrated imprint and other clients.