Allen Carr was a chain-smoker for over thirty years. In 1983, after countless failed attempts to quit, he went from as many as one hundred cigarettes a day to zero. He realized that he had discovered what the world had been waiting for, the easy way to stop smoking, and embarked on a mission to help cure the world's smokers. As a result of the phenomenal success of his method, he gained an international reputation as the world's leading expert on stopping smoking, and his network of clinics now spans the globe.