Dr. James Greenwood is a practising vet and star of numerous TV shows, including CBBC's BAFTA-nominated The Pets Factor, Channel 4's Fur Babies, as well as being resident vet on BBC One's flagship show, Morning Live.

His mission is to inspire the younger generation of pet owners to understand the needs and wants of their pets, and to explore how we can live alongside animals and give them the respect and love that they deserve.