Bruce I. Newman | Bookhype

Bruce I. Newman is professor of marketing and a Wicklander Fellow in Business Ethics in the Kellstadt Graduate School of Business at DePaul University and founding editor-in-chief of the Journal of Political Marketing.

Apr 12, 2022

Cover of A Research Agenda for Political Marketing

A Research Agenda for Political Marketing

Jan 8, 2016

Cover of The Marketing Revolution in Politics

The Marketing Revolution in Politics

May 15, 2011

Cover of Political Marketing:

Political Marketing:

Nov 16, 2007

Cover of A Cross-Cultural Theory of Voter Behavior

A Cross-Cultural Theory of Voter Behavior

Jun 1, 2006

Cover of Winning Elections with Political Marketing

Winning Elections with Political Marketing

Jul 30, 2003

Cover of Communication of Politics

Communication of Politics

Sep 24, 1999

Cover of Handbook of Political Marketing

Handbook of Political Marketing

Jan 1, 1999

Cover of The Mass Marketing of Politics

The Mass Marketing of Politics

Dec 14, 1993

Cover of The Marketing of the President

The Marketing of the President

Jan 19, 1987

Cover of A Theory of Political Choice Behavior

A Theory of Political Choice Behavior