Philip Kotler is professor emeritus of marketing at Northwestern University's Kellogg School of Management, where he held the S. C. Johnson & Son Professorship of International Marketing. The Wall Street Journal ranks him as one of the top six most influential business thinkers. The recipient of numerous awards and honorary degrees from schools worldwide, he holds an MA from the University of Chicago and a PhD from Massachusetts Institute of Technology, both in economics. Philip has an incredible international presence-his books have been translated into more than twenty-five languages and he regularly speaks on the international circuit.