Sally began writing in 1984 while she was working for a children's book club. Since 1995 she has been writing full time and has won the Smarties Prize. She now has some fifty titles in print. 'Shhh' won the Children's Book Award, 'Wake Up Dad' won the Best Books for Babies Award and 'There's a Monster Who Eats Books in our House' was Highly Commended in the Right Start/Petit Filous award, shortlisted in the Sheffield Children's Book Award and selected by the Young Book Trust as one of the '100 best books'. One of her successful POPPY AND MAX series was chosen for the Richard and Judy book award.