This book is a concise guide to all aspects of modern marketing. It is designed for new marketers wanting to build their understanding quickly and for seasoned professionals looking to fill gaps in their knowledge.
With crystal clear explanations of marketing concepts, ingenious frameworks and charming illustrations throughout, The Smart Marketing Book has become the indispensable handbook for anyone seeking to understand the secrets of great marketing and how to apply the latest thinking to drive business success.
- ISBN13 9781915951717
- Publish Date 13 March 2025
- Publish Status Forthcoming
- Publish Country GB
- Imprint LID Publishing
- Format Paperback
- Pages 160
- Language English