This book offers a practical guide for scenario planning to make sense of the future of tourism for practitioners, researchers and students. It provides an overview of the theoretical development of scenario planning, describes the scenario planning method and puts it into the context of strategic foresight. A variety of scenario planning and futures case studies are presented which demonstrate how scenario planning is used and deployed. Each case study is drawn from the European Tourism Futures Institute’s 12 years of practice, emphasising the different stages of the scenario planning method, and includes learning points and discussion questions to help readers understand key concepts, theories and applications.
- ISBN13 9781845418885
- Publish Date 10 December 2024
- Publish Status Forthcoming
- Publish Country GB
- Imprint Channel View Publications
- Format eBook
- Pages 248
- Language English
- URL https://channelviewpublications.com/page/detail/?K=9781845418861