Powerful Brand Positioning Harnesses Key Building BlocksBrand Positioning with Power: Maximizing Your Marketing Impact is a new take on Al Ries and Jack Trout's original positioning concept. The book delivers measurable results because it:
- Is remarkably easy to use
- Uses a proven, systematic positioning process
- Leverages exciting, practical real-world examples
You'll see how the three essential building blocks of positioning lead organically to increased success, whether you are a sole proprietor or a Fortune 500 organization.
Written in an enthusiastic, concise, and conversational style, Brand Positioning with Power offers ground-breaking insights, including the vital role emotion plays in effective positioning. This is the tool you need today to take your brand from where you are to where you want to go.
- ISBN13 9781637425510
- Publish Date 31 December 2023
- Publish Status Active
- Publish Country US
- Imprint Business Expert Press
- Format Paperback
- Pages 168
- Language English