The Reputation Gap: How to grow a reputation that delivers more profitable business

by Peter Roper and Lesley Morrissey

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Book cover for The Reputation Gap

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You never get a second chance to make a first impression – but it’s amazing how many so-called professionals play fast and loose with their reputations. It’s no longer down to word-of-mouth – the worldwide web spreads information round the world in seconds.
If you’re in business you need take the steps that will protect your reputation – as well as taking advantage of the means to enhance it. If you have staff, clients and suppliers, you’ll also want to be aware of what they are saying about you – and educate them to be effective marketers for your business.
This book will give you lots of practical things you can do to plan, promote and protect your reputation.
  • ISBN13 9781914151743
  • Publish Date 12 May 2023 (first published 10 May 2023)
  • Publish Status Active
  • Publish Country GB
  • Imprint The Endless Bookcase
  • Format Paperback
  • Language English