Ben Pick
Written on Feb 13, 2023
Price War shows the dangers of veering too far into automated corporate control as it is fast approaching the merging of fact and fiction. Yellowstone, the fictionalized company in Price War, is a perfect allegory of a growing societal issue. Character lives are destroyed due to careless mistakes in a spreadsheet somewhere.
The story kicks off with an intense opening concept, filled with well written violent action. It wasn't overly graphic, yet I felt hyped up to read where the book was going from there. Richard Holliday created unique, dynamic, and heartfelt characters, the main one being Danny Price. I was caught up in their dilemmas and the pages flew by.
Though the story is quite British, with its terms and humor, I was able to follow effortlessly. The challenges the characters faced could happen anywhere in the world as easily as in modern London.
I think anyone who is afraid of an AI or corporate future should pick this novel up. Honestly, anyone who thinks mega-distributor companies are ideal because they deliver cheap goods right to our door should read this novel. Though fictionalized, it feels a little too accurate in places.
The character work is superb, the action scenes flow naturally, and Richard has imagined a future which could very well soon be our present. Well done for the start of the series. I'm excited to see what is in store next for Danny and his Price War.