A practical guide for developing and writing a strategic marketing plan for health and human service organizations, this comprehensive volume takes professionals through the major steps of the marketing planning process. In addition to a useful overview of the basic marketing components, detailed descriptions of the application of market planning principles to health care organizations are consistently emphasized.
- ISBN10 0866564500
- ISBN13 9780866564502
- Publish Date 1 January 1985
- Publish Status Active
- Publish Country US
- Publisher Taylor & Francis Inc
- Imprint Routledge Member of the Taylor and Francis Group
- Format Hardcover
- Pages 184
- Language English