54 books
JOSEPHUS, The Wars Of The Jews
Marketing Health Care Into the Twenty-First Century
Marketing the Group Practice
Persuasive Advertising for Entrepreneurs and Small Business Owners: How to Create More Effective Sales Messages
Marketing Research That Pays Off: Case Histories of Marketing Research Leading to Success in the Marketplace
Risky Business: Managing Employee Violence in the Workplace
Employee Assistance Programs in Managed Care
Consumer Satisfaction in Medical Practice
Environmental Marketing: Strategies, Practice, Theory, and Research
Market Analysis: Assessing Your Business Opportunities
How Consumers Pick a Hotel: Strategic Segmentation and Target Marketing
Professional Services Marketing: Strategy and Tactics
Predicting Successful Hospital Mergers and Acquisitions
Fundamentals of Strategic Planning for Healthcare Organizations
Church and Ministry Strategic Planning: From Concept to Success
Strategic Planning for Collegiate Athletics
The Aftermath of Reengineering
Medical Group Management in Turbulent Times
Defective Bosses
Fundamentals of Leisure Business Success
Defining Your Market
4x4 Leadership and the Purpose of the Firm
Contemporary Sales Force Management
How Consumers Pick a Hotel