This book offers sales managers a quick overview of the possible applications of artificial intelligence in sales and explains basic functionalities. What is behind terms such as Sales Automation, Sales AI Analytics, Sales Enablement, Conversational AI, Lead Intelligence, Dynamic Pricing, Sales Management Intelligence and many more? Where is the concrete potential for sales organizations? And how will AI change the work in sales? The author presents the AI tools available on the market today and their application and describes the advantages and disadvantages as well as the limits and possibilities using clear examples.Executives in marketing and sales as well as entrepreneurs and managing directors, especially in medium-sized companies, will receive answers to the most important questions and additionally concrete recommendations for action for the implementation in their own companies.
- ISBN13 9783658382506
- Publish Date 27 September 2022
- Publish Status Active
- Publish Country NL
- Imprint Springer
- Edition 1st ed. 2022
- Format Paperback
- Pages 166
- Language English