Pinpointing how consumer culture transformed female beauty ideals during the nineteenth and early twentieth centuries, this study documents the movement from traditional views about beauty in relation to nature, God, morality and character to a modern conception of beauty as produced in and through consumer culture. While beauty has often been approached in relation to aestheticism and the visual arts in this period, this monograph offers a new and significant focus on how beauty was reshaped in girls' and women's magazines, beauty manuals and fiction during the rise of consumer culture. These archival sources reveal important historical changes in how femininity was shaped and illuminate how contemporary ideas of female beauty, and the methods by which they are disseminated, originated in seismic shifts in nineteenth-century print culture.
- ISBN10 1474470092
- ISBN13 9781474470094
- Publish Date 31 July 2022
- Publish Status Forthcoming
- Publish Country GB
- Imprint Edinburgh University Press
- Format Hardcover
- Pages 224
- Language English