Branding: secrets revealed, best practices explained, pitfalls exposed!
* The truth about positioning brands and developing brand meaning
* The truth about brands as corporate profit drivers
* The truth about advertising, pricing, segmentation, and more
Simply the best thinking
the truth and nothing but the truth
This book reveals the 51 bite-size, easy-to-use techniques for building great brands-and keeping them great.
"I recommend this punchy, provocative book that uses vivid case studies to remind us of 51 truths about brands."
DAVID AAKER, Vice-Chairman, Prophet and Author of Building Strong Brands and Spanning Silos
- ISBN10 0136064337
- ISBN13 9780136064336
- Publish Date 3 October 2008
- Publish Status Active
- Publish Country GB
- Imprint Pearson Education Limited
- Format eBook
- Language English