Companion Website for Marketing Research

by Alvin Burns and Ronald Bush

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Resources for students and instructors can be found in the companion Website at http://www.prenhall.com/burns/. Students may view chapter outlines, chapter objectives, and case study hints, and take sample tests for each chapter. Instructors have access to online instructional resources, including tips for teaching the cases, sample syllabi, a guide for conducting class projects, and online access to secured instructor materials. Students and instructors can access databases, the online statistics modules, and the iReportWriter Assistant at this website.
  • ISBN10 0136027083
  • ISBN13 9780136027089
  • Publish Date 1 August 2009
  • Publish Status Active
  • Publish Country GB
  • Imprint Pearson Education Limited
  • Edition 6th edition
  • Format eBook
  • Language English