Instructor's Resource Manual for Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition

by Kevin Keller and Vanitha Swaminathan

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  • ISBN10 1292314982
  • ISBN13 9781292314983
  • Publish Date 5 August 2019
  • Publish Status Active
  • Publish Country GB
  • Imprint Pearson Education Limited
  • Edition 5th edition
  • Format eBook
  • Language English