TestGen (R) Computerized Test Bank for Advertising IMC: Principles and Practice

by Sandra Moriarty, Nancy Mitchell, and William Wells

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  • ISBN10 0133548139
  • ISBN13 9780133548136
  • Publish Date 25 November 2013 (first published 5 July 2011)
  • Publish Status Active
  • Publish Country GB
  • Imprint Pearson Education Limited
  • Edition 10th edition
  • Format eBook
  • Language English