For courses in Sales and Personal Selling.
Selling Today: Partnering to Create Value helps students understand the value of developing their personal selling skills by exposing them to a careful integration of personal selling academic theory and real-world applications. And with the largest number of "learn by doing" materials available in any personal selling text, Manning/Ahearne/Reece offers instructors a variety of teaching tools to strengthen the learning process. As the developed nations of the world transition from a production focus to a sales-and-service focus, this cutting-edge new edition prepares students to succeed as members of a new generation of businesspeople.
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- ISBN10 1292065249
- ISBN13 9781292065243
- Publish Date 23 January 2015
- Publish Status Active
- Out of Print 10 April 2018
- Publish Country GB
- Imprint Pearson Education Limited
- Edition 13th edition
- Format eBook
- Language English