PowerPoint Presentation (Download only) for Strategic Brand Management: Building, Measuring, and Managing Brand Equity

by Kevin Keller and Vanitha Swaminathan

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  • ISBN10 0134892526
  • ISBN13 9780134892528
  • Publish Date 21 March 2019 (first published 18 September 2012)
  • Publish Status Active
  • Publish Country GB
  • Imprint Pearson Education Limited
  • Edition 5th edition
  • Format eBook
  • Language English