Test Item File (Download only) for Marketing Research

by Alvin Burns and Ronald Bush

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The supplements package includes a test bank of questions prepared by Ron Bush-none of which have been outsourced. This test bank is available from Pearson Education and can be loaded into Test Generator software.
  • ISBN10 0136027121
  • ISBN13 9780136027126
  • Publish Date 19 August 2009
  • Publish Status Active
  • Publish Country GB
  • Imprint Pearson Education Limited
  • Edition 6th edition
  • Format eBook
  • Language English